Search results for "Cultivation theory"
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All Student Samples Differ: On Participant Selection in Communication Science
2012
When conducting experiments, researchers in communication science often rely on convenience samples of students. This study provides evidence consistent with a concern that between-participant differences in exposure to communication theories can be a threat to the internal validity of conclusions reached. Using cultivation theory as a context for studying this threat, this study examines the influence of stage in university education and discipline of study on the ability to detect the cultivation hypothesis and participants' responses to questions regularly used in studies of cultivation. We found that university students at different stages of their studies and studying different discipl…
Japanese anime and women's gender-role changing
2015
Feminism is a fast growing phenomenon in recent years. This paper started with the historical conflict of marriage and feminism, then researched the connection between anime and gender-role. Since Japanese anime was imported to China in 1980s, it has influenced the generation born in 1980s and 1990s in many aspects of their growth. These well-educated people perceived the Japanese culture and values through anime. This study connected gender stereotypes and marriage, and how Chinese well-educated anime fans interpret the gender-role portrayals from anime. Eight well-educated young people born in 1980s and 1990s participated in this study through semi-structured online interviews. This study…